What is it?

Keywords are words that you use to find a topic when using a search engine, such as Google. The better the keywords, the better your search results will be.

How does it work?

Websites contain text which is regularly indexed, or catalogued, by search engines such as Bing, Yahoo and Google so that users can find what they are looking for. To increase a website's chances of being listed on the search engine's first page of results that match your keywords, most website administrators carefully use keywords throughout their websites and follow what keywords are the most popular search terms. Using keywords to increase search engine rankings is called search engine optimisation (SEO).

Why is it useful?

As there are now many tens of millions of websites available through the internet, keywords makes it easier to find what you are looking for online.

What do you need to keep in mind about your child and keywords?

As keywords just mean taking the main words out of a question and using these to target your search, you might like to explain how to do this with your child. For instance, your child might have a homework task relating to space travel, but only wants information about what astronauts eat in the international space station. Using keywords in a search engine such as Google, your child might enter the following into the search field: astronauts food space station


This site uses Google Translate, a free language translation service, as an aid. Please note translation accuracy will vary across languages.